Teaming Up To Grow Foster Caregiver Awareness

“As a program management expert at the Ohio Children’s Alliance, my primary mission has always been to execute programs which champion the causes that support children and youth. When we sought to increase the number of individuals interested in becoming a foster parent, we needed a marketing partner who understood our mission’s sensitivity and importance. That’s where Big Storm stepped in, not just as a service provider but as an extension of our team, deeply aligned with our values and goals.

Their approach was comprehensive and intentional. By developing a digital marketing strategy that combined impactful content, striking graphic design, and emotionally resonant advertising, they helped us reach potential foster parents in an effective and cost-efficient way. The campaign, aptly named It Takes Heart™, perfectly reflects our ethos. It was not just about numbers for us; it was about reaching out to those who genuinely cared about making a difference in children’s lives.

The results were heartening. We witnessed a significant increase in inquiries and applications from individuals wanting to provide loving, supportive homes for foster children. The campaign did more than exceed our expectations in terms of numbers; it resonated with our communities across the state, raising awareness about the urgent need for foster caregivers in Ohio.

In essence, Big Storm was more than a hired hand; they were partners in our mission. They understood the heart of our cause and translated it into a campaign that spoke directly to the hearts of potential foster caregivers. We are immensely grateful for their dedication, creativity, and understanding.”

OCA needed help creating a marketing campaign for growing their foster caregiver signups. They aimed to reach potential foster caregivers and drive them to ODJFS’ caregiver inquiry form in a cost-effective way. What they wanted were impactful ads and meaningful content that could spread their message to potential foster caregivers. And because their staff are child advocacy experts, what they hoped for was a digital marketing agency, like ours, that could be an extension of their team, working hand-in-hand to help raise awareness of the need for foster caregivers in Ohio.

By creating an encompassing digital marketing strategy that included compelling content, eye-catching graphic design, and heartfelt ads that were promoted in multiple spaces, the campaign brought more awareness and increased the number of applicants hoping to provide supportive foster homes to children who need loving families. Ultimately, the It Takes Heart™ campaign exceeded expectations.

Through campaign efforts—including pay-per-click advertising, social media for nonprofits, content creation, graphic design, and others—OCA continues to find more caregivers than ever committing to take the first step towards opening their homes to children in need. Although ODJFS eventually rebranded, the original creative still resonates and drives forward future marketing initiatives. We are proud to lend our nonprofit digital marketing expertise and be a helpful extension of the OCA team. Their work enriches the lives of Ohio’s children, and we are grateful to spread the message and increase their impact.

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